Wired News redesign. Love it or hate it? Wired News launched a redesign of its site on Oct. 11. The redesign incorporates validating XHTML for its structure and CSS files for its layout. Over the past few days, Douglas Bowman, who headed the redesign, explains the reasoning behind the process in this interview in Netscape's DevEdge. "It was a no-brainer to us that Wired News was a perfect candidate for the total conversion to XHTML and CSS," he says. "The content of the site tells the story of how technology affects our daily lives, especially in the realms of business, culture, and politics. Why not attempt to use technology standards for the Web to live out that story? The visual design of Wired News and the Vignette templates were all sorely stale, and we had no significant effort invested into either for more than two years."
Since the redesign launch, Bowman has received no shortage of feedback, both positive and negative. The negative responses got Bowman down at first, but "the negativity is drowned out by an overwhelming positive response from the blogging community and loyal users who have taken the time to write in or make log entries sharing their perspectives, praise, gratitude and encouragement." I for one have always liked Wired News' brash, bold design scheme and welcome the new look. It really isn't all that radical a departure from Wired News' old look. "Love it or hate it," Bowman writes," this is the Wired aesthetic. We've pushed and evolved that aesthetic over the years. However, this redesign revives a lot of the classic motifs, color schemes, and bold design elements that pushed readers into the love/hate relationship in the mid '90s. The story of the Digital Revolution may have shriveled up into a corner, but technology continues to impact our lives in profound ways. Now, we're just living out that impact."