Why do workers blog on company time? The Guardian offers one theory:
You could argue that job blogs are a way of kicking back against our overwork culture. As people work longer hours, blogging is a way of wasting a little time and claiming back some mental space. It's a way of dealing with office stress by taking control and making work "your story" - a comedy in which the blogger has the starring role and all the best lines.
Huh. And here I thought it was just to slack off while appearing to be working diligently at your computer.