bloggedy blog

:: Saturday, March 11, 2006 ::

The Writely stuff
So, yesterday it was announced that Google gobbled Writely, a word-processing software that runs on the web. Writely, a startup that has gotten good press as one of the businesses changing the Internet, would allow online storage for documents (which is good) and collaboration (not so good if wrongly applied; just what writers need, an easier, amplified way for legions of self-proclaimed editors to get at our stuff). Business 2.0 mag thinks Google's purchase of Writely may lead to a Google Office-type suite of word-processing, presentation and spreadsheet software that could challenge Microsoft.

[D]ocuments accidentally posted online by Google last week ("accidentally" -- yeah, right) show that the search engine does, in fact, have such ambitions. The difference is that it plans to deliver office-productivity applications online, through a Web browser -- what's known in the industry as a "thin client." Google plans to keep most of its software code on its vast array of servers, unlike Microsoft, which develops complex applications that reside primarily on a PC's hard drive.

(Link to Business 2.0 article via A Day With Prakash (here).

So Google's march to world domination continues. But it prompts at least one blogger to ponder: What is Google's business strategy?

I think that strategy can be summarized in the title of an old Ramones song: "Today Your Love, Tomorrow the World." Google has won us over, wooed us with amazing stuff -- free blogging tools, free Gmail accounts, an awesome search engine. That was step one. Now comes total online supremacy.

Writely, Google

:: Andrew 11:48 + ::
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