This is not a day for Christians to conduct evangelistic sorties into Internet chat rooms or go blog-to-blog with virtual tracts. Rather, it's a day to promote (in the offline world) a better understanding of the Internet's potential to build community. DJ Chuang captures the mission of this day when he writes that "ED is good for exposing traditionalists who are not yet fully online. But, presenting static content online is far short of having conversations online, and organizations are reticent to be that individually authentic."
Some folks tend to shy away from doing evangelism on the Internet, and I can understand why. Many of us have had bad experiences with evangelists trying to coerce us into the "flock." Plus, it seems that evangelism has become a dirty word, and one many of us would prefer to avoid.
A few years ago, when I was really into the Internet evangelism thing and was being consulted and asked to attend conferences, I wrote a little essay called The church-Internet (dis)connection in which I wrote, in part, that "We in the church must change our way of thinking about the Internet. If we don't, we'll end up with our own subculture online, just as we have in 'real life.'" I haven't been invited to speak at very many conferences since then. But that's probably just as well.