Mintz makes a good argument, and his rationale comes as good news for those bloggers who (like me) feel an odd sense of guilt when they fail to post every day. (And yet I haven't sent an email to some siblings in weeks. What does that tell you?) But I don't buy his argument completely. Like it or not, the blogosphere is part of the 24/7/365 mediasphere, and frequency and snark-at-warp-speed is part of the Internet culture we inhabit.
Also, "frequency" is a relative term. The way I see it, blogs are akin to other media, such as newspapers (some of which are dailies, some weeklies), or newsletters or magazines (weeklies, monthlies, quarterlies).
Of all Mintz's 10 reasons, No. 2 is an important one to bear in mind for those of us who crave popularity:
#2 – Traffic is irrelevant to your blog’s success anyway– Unless you specifically target bloggers like Bruce, are a blogging consultant or blog about your latest book, traffic is irrelevant to you. What matters most is whether you are reaching your target audience (which may be narrow and focused), not necessarily how many people read your posts. Engaging with the audience you want to have a relationship with is a much smarter strategy than posting frequently
OK, I'll shut up now while I try to come up with a much smarter strategy.