"Our new pricing policy will blah blah allow us to take the initiative in making music the best entertainment value and most compelling option for consumers blah blah blah blah," said Universal Chairman and CEO Doug Morris. "We strongly believe blah that when the prices are dramatically reduced on so many titles blah, we will drive consumers back to stores blahblah and significantly bolster BLAH! music sales." (Blah blah's mine, inserted to add a bit more liveliness to the standard canned corporate quote.)
Well, this is good news for the music consumer. But will it "significantly bolster" sales? And will it stem downloading? Will it end these addictions?