bloggedy blog

:: Tuesday, August 17, 2004 ::

Bloggy the PR flack slayer
Gulp. Time to polish the resume:

The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds. ...

The question by some is, "Do companies need a full-blown marketing or PR department when the employees themselves and the conversations they have on these blogs are getting the corporate info out more effectively?"

"Business can use syndication as a communications channel to their customers, partners, or employees. And their technical staff or IT department can use it as a simple way to exchange data between applications or locations," Anil Dash, vice president of Business Development at Six Apart told internetnews.com. "The combination of update notification when information is updated or changed and the ability to deliver content to a person on any device or in any place is extremely compelling from a business standpoint."

Perhaps I'd better add "blogging" to my list of communications skills, while I'm at it.

:: Andrew 08:14 + ::
...

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